At MIWEB, a web design and development agency based in Barcelona, we have expanded our work into an area that will define online visibility in the coming years: GEO (Generative Engine Optimization), the discipline that positions your brand within the answers generated by ChatGPT, Gemini, Perplexity or Google's AI summaries. If you are wondering what GEO (SEO for AI) is, the short answer is this: it is the set of techniques that make an AI assistant mention you.

Why you need GEO now, not a year from now

For almost twenty years, appearing on the first page of Google was enough. Today, a growing share of searches are resolved directly inside a chat: the person asks and the AI replies with a selection of brands, without the user ever visiting a website. If your company does not appear in that answer, it is as if it did not exist for that potential customer. That is why more and more companies are looking to hire GEO services: it is not about replacing SEO, but about adding a new layer of visibility to it.

To understand the differences between SEO and GEO, it helps to start from a simple idea: SEO optimises your website so that it appears in a list of results; GEO optimises your content so that a language model understands it, trusts it and uses it as a source when building its answer. GEO vs SEO is not a battle, it is a natural evolution of the same goal: being found when people need you, whatever the channel.

What our GEO services include

As an AI positioning agency, we structure our work in several phases, all aimed at improving your optimisation for generative AI:

GEO audit for businesses . We analyse how the main AI platforms mention you (or don't) right now, what structured data your website has, what brand authority the models detect and where your biggest opportunities lie. This audit is the starting point of every project and lets us prioritise actions with real impact, instead of applying a generic formula.

Ongoing GEO consulting. It is not a one-off job. AI models are constantly updated, and maintaining your visibility requires follow-up, adjustments and new pieces of content on a recurring basis. Our GEO consulting includes regular reports and concrete recommendations so your brand does not lose ground.

SEO for AI and technical optimisation. We work on your website's semantic structure, schema markup, the clarity of your data (prices, location, services, reviews) and the way you organise information so that it is readable by both people and language models. This is the technical core of any generative engine optimisation strategy.

AI-oriented content creation. We write and structure content designed to be cited: clear answers, verifiable data, honest comparisons and solid brand authority on every service page. This includes well-organised FAQ pages, glossaries of industry-specific terms and objective comparisons that an AI model can use without having to reinterpret your message.

How to get positioned on each AI platform

Not all platforms work the same way, which is why our AI search visibility strategy adapts to each one:

• Appearing in ChatGPT. We work on brand reputation outside your own website (mentions, press, directories, reviews) because ChatGPT tends to rely on sources with recognised authority before naming a company. If your goal is how to appear in ChatGPT answers, the first step is to make sure there is coherent, consistent information about your business across multiple trusted sites.
• Positioning in Gemini. Because it is integrated with Google's ecosystem, Gemini places particular value on structured data and the relationship between your website, your Google Business Profile listing and your reviews. Optimising there means looking after each of those touchpoints.
• Visibility in Perplexity AI. This platform cites its sources explicitly, which makes it a very direct channel for qualified traffic. If you are looking for how to position my website on Perplexity, you need well-dated content with concrete data and verifiable sources that the model can link to with confidence.
• SEO for Copilot. Because it is integrated into the Microsoft environment, Copilot favours content that is well indexed in Bing and a clear heading structure that makes it easy to extract answers.
• Optimisation for Google AI Overviews. The AI-generated summaries that appear at the top of Google call for direct content, with short, well-organised answers at the start of each page, followed by a fuller treatment for those who want to go deeper.

How AI positioning really works

Many clients ask us how AI positioning works and, in essence, the process has three layers. First, models are trained on huge volumes of content and build a general idea of which brands are relevant in each sector. Second, when they answer a question in real time, many of them run active searches and prioritise recent, clear and well-structured sources. Third, they assess consistency: if several independent sources say the same thing about your company, the likelihood of being mentioned increases. Understanding this is the foundation of any serious strategy to optimise content for generative AI.

The question that really drives most of the companies that contact us is how to get AI to recommend my business. There is no single trick, but there is a pattern that repeats in success stories: consistent presence across several channels, content that answers real questions directly, and an online reputation that backs up what you say about yourself.

The future of SEO with artificial intelligence

Nobody has a crystal ball, but the trend is clear: the future of SEO with artificial intelligence lies in combining traditional optimisation with this new generative layer. Companies that start early will have an advantage that is hard to make up for anyone arriving late, because AI models "learn" over time who is relevant in each sector, and that accumulated reputation carries weight. That is why we treat GEO as a medium-term investment, not a one-off campaign.

How to improve your presence in AI assistants, sector by sector

Every type of business has different needs, so we adapt our services to the niche:

• GEO for ecommerce. Structured product pages, clear comparisons and verified reviews so that AI models include you in their purchase recommendations.
• GEO for SMEs. Tight-budget strategies that prioritise the highest-impact actions: an initial audit, fixing technical errors and a first batch of optimised content.
• GEO for clinics. Clear information on services, specialities and location, plus active review management, a factor that AI models weigh heavily in the health sector.
• GEO for law firms. Content that answers common legal questions directly, reinforcing the firm's authority and specialisation.
• GEO for estate agents. Area data, property types and the buying or renting process explained clearly, so that AI can use that information when answering users' questions.
• AI optimisation for local businesses.Consistency between your website, your Google listing and local directories, essential for any business that relies on customers in its area.

Why choose MIWEB as your GEO consultancy

We are a web design agency based in Barcelona with real experience building sites that then need to be found, by people and by machines alike. That dual perspective —design and visibility— is what sets us apart from a generic GEO consultancy: we don't just tell you what to change, we can also implement it directly on your website, without depending on third parties or endless timelines.

If you want to appear in ChatGPT, gain visibility in Perplexity AI, improve your positioning in Gemini, or simply understand what generative engine optimisation is and how it affects your business, we can help you with an initial audit with no obligation. We are in Barcelona, but we work with businesses and freelancers from anywhere: GEO, precisely, knows no borders.

Frequently asked questions about our GEO (SEO for AI) services (SEO para la IA)

How long does it take for GEO to take effect? It depends on the starting point, but most projects begin to show visible improvements in AI platform answers within three to six months, a timeframe similar to traditional SEO, since both disciplines depend on engines updating and re-evaluating their information.

Does GEO replace SEO? No. They are complementary. A solid technical SEO base is still necessary because many AI models rely on traditional search engines to build their answers. Our GEO services are always built on a solid SEO foundation, never as a replacement for it.

Does it work for any type of business? Yes. Whether you work in ecommerce, professional services, healthcare, real estate or a local business, the underlying logic is the same: give AI models clear, consistent and verifiable information about who you are and what you offer.

If you are ready to take the leap, we will support you from the first audit through to technical implementation and content creation, all from our team in Barcelona.